What effect does language have on people, and what effect do people have on language? The answers to these questions
can help shape the future of social-media systems by bringing a new understanding of communication and collaboration
between users.
I will describe two of my efforts to address these fundamental problems computationally, exploiting very large-scale textual
and social data. The first project uncovers previously unexamined contextual biases that people have when determining which
opinions to focus on, using
Amazon.com helpfulness votes on reviews as a case study to evaluate competing theories from
sociology and social psychology. The second project leverages insights from psycho- and socio-linguistics and embeds them
into a novel computational framework in order to provide a new understanding of how key aspects of social relations between
individuals are embedded in (and can be inferred from) their conversational behavior. In particular, I will discuss how power
differentials between interlocutors are subtly revealed by how much one individual immediately echoes the linguistic style of the
person they are responding to.
This talk includes joint work with Susan Dumais, Michael Gamon, Jon Kleinberg, Gueorgi Kossinets, Lillian Lee and Bo Pang.