Campus Event Calendar
Event Entry
New for: D2, D3
What and Who
Targeting without Tracking, or: Not all Adware is Badware
Paul Francis
Max Planck Institut for Software Systems
Joint MPI-INF/MPI-SWS Lecture Series
AG 1, AG 2, AG 3, AG 4, AG 5, SWS, RG1, MMCI
MPI Audience
English
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Date, Time and Location
Wednesday, 1 June 2011
12:15
60 Minutes
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E1 4
024
Saarbrücken
Abstract
Online advertising is a major economic force in the Internet today.
Today's deployments, however, increasingly erode user privacy as
advertising companies increasingly track and target users. In this talk,
we suggest that it is possible to build an advertising system that fits
well into the existing online advertising business model, targets users
extremely well, is very private, and scales well. The key to our
approach is adware: client computers run a local software agent that
profiles the user, requests the appropriate ads, displays the locally,
and reports on views and clicks, all while preserving privacy. This talk
outlines the system design, discusses its pros and cons, and describes
some of our challenges moving ahead
Today's deployments, however, increasingly erode user privacy as
advertising companies increasingly track and target users. In this talk,
we suggest that it is possible to build an advertising system that fits
well into the existing online advertising business model, targets users
extremely well, is very private, and scales well. The key to our
approach is adware: client computers run a local software agent that
profiles the user, requests the appropriate ads, displays the locally,
and reports on views and clicks, all while preserving privacy. This talk
outlines the system design, discusses its pros and cons, and describes
some of our challenges moving ahead
Contact
Jennifer Mueller
900
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Jennifer Müller, 03/30/2011 15:07
Jennifer Müller, 03/29/2011 15:11
Anna-Lisa Overhoff, 03/16/2011 10:13 -- Created document.
Jennifer Müller, 03/29/2011 15:11
Anna-Lisa Overhoff, 03/16/2011 10:13 -- Created document.