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What and Who
Title:Discrimination in Online Advertising
Speaker:Till Speicher
coming from:Max Planck Institute for Software Systems
Speakers Bio:
Event Type:SWS Student Defense Talks - Qualifying Exam
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Level:Expert Audience
Date, Time and Location
Date:Wednesday, 14 June 2017
Duration:60 Minutes
Building:E1 5
Online targeted advertising has been subject to many complaints for allowing advertisers to discriminate users belonging to sensitive groups, that led for instance Facebook
to disallow the use of sensitive features such as ethnic affinity in certain types of ads. In this talk I argue that such measures are not sufficient and that the problem of discrimination in targeted advertising is much more pernicious. I show how a malicious advertiser can create discriminatory ads without using sensitive features. I argue that discrimination measures should be based on the

targeted population and not on the attributes used for targeting and I propose ways to mitigate discriminatory targeting.

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Maria-Louise Albrecht/MPI-KLSB, 08/09/2017 05:10 PM
Last modified:
Maria-Louise Albrecht/MPI-KLSB, 08/17/2017 11:59 AM
  • Maria-Louise Albrecht, 08/17/2017 11:59 AM
  • Maria-Louise Albrecht, 08/09/2017 05:15 PM -- Created document.