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What and Who

Understanding User Behavior Geospatially

Xing Xie
Microsoft
Talk

Dr. Xing Xie is a lead researcher in the Web Search and Mining Group, Microsoft Research Asia. He received the B.S. and Ph.D. degrees in Computer Science from University of Science and Technology of China in 1996 and 2001, respectively. He joined Microsoft Research Asia in July 2001, working on mobile web search, location based search and mobile multimedia applications. He has served on the organizing and program committees of many international conferences such as WWW, CIKM, MDM, PCM. He is the chair of WWW 2008 browser and UI track. He has published over 50 referred journal and conference papers, including SIGIR, ACM Multimedia, CHI, IEEE Trans. on Multimedia, IEEE Trans. on Mobile Computing, etc.

Homepage
http://research.microsoft.com/~xingx/
AG 1, AG 2, AG 3, AG 4, AG 5, SWS, RG1, RG2  
Expert Audience
English

Date, Time and Location

Friday, 27 June 2008
15:15
45 Minutes
E1 4
Rotunda 4th floor
Saarbrücken

Abstract

Understanding users is an essential task for providing personal Web experience and targeted advertisements. Current commercial or research systems try to understand users from their online behaviors, for example, how they search, read and write on the Web. However, this type of approaches missed a large part of people’s everyday life, or called ‘physical’ behaviors. The physical behaviors include how people dine, shop, travel, or other activities happened in the real world. In our opinion, location is one of the most important aspects for people’s everyday life. With the rapid growth of location sensing devices and Web based GIS tools, it becomes possible to track these physical behaviors from a geospatial view. In this talk, I will present our recent work towards understanding users from a geospatial view. Particularly, we studied GPS trajectory transportation mode categorization and co-located query pattern mining problems.

Contact

Gerhard Weikum
500
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Petra Schaaf, 06/23/2008 13:30
Petra Schaaf, 06/06/2008 09:10
Petra Schaaf, 06/02/2008 08:56 -- Created document.