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What and Who

Experimental Design Part III: Quantitative Tasks?

Prof. Dr. habil Douglas W. Cunningham
Brandenburgische Technische Universität Cottbus
Talk
AG 1, AG 2, AG 3, AG 4, AG 5, SWS, RG1, MMCI  
Public Audience
English

Date, Time and Location

Friday, 24 August 2012
11:00
60 Minutes
E1 4
019
Saarbrücken

Abstract

In the final part of the talk series, we will examine the most common
form of task, which may be referred to as direct tasks. In a direct
task, the participants is required to actually perform some specific
act. If we wanted to see which rendering style is better at conveying
the meaning of an expression, we could ask the participants to identify
the expressions, and the style that gave the best scores would be — by
definition — the best at conveying expressions. Direct tasks are very
useful since they provide direct evidence of how people will respond in
certain situations. Unfortunately, direct tasks are difficult to use for
precisely the same reason: in order to be useful in answering a
real-world question, the situation surrounding a direct task must be as
close to the real world as possible. This is never easy, and is
sometimes not physically or ethically possible. Direct tasks include
some forms of rating and forced-choice tasks, specialized forced-choice
tasks, and Real World tasks.

Contact

Karol Myszkowski
+49.681.9325.4029
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Sabine Budde, 08/22/2012 09:57 -- Created document.