Campus Event Calendar
Event Entry
New for: D2, D3, D4, D5
What and Who
Sponsored Search Results: Web advertising meets game theory
Ingmar Weber
Max-Planck-Institut für Informatik - D1
AG1 Mittagsseminar (basic education)
AG 1, AG 3, AG 5, RG2, AG 2, AG 4, RG1, SWS
MPI Audience
English
Note: We use this to send email in the morning.
Date, Time and Location
Wednesday, 4 April 2007
14:00
45 Minutes
E1 4
024
Saarbrücken
Abstract
When you search on Google for "computer", Google shows you ads of computer retailers. How does Google decide, which ads to show and in which order they should be presented? And how much should the advertiser get charged, when you click on the link?
I'll first give some background on web advertising, introducing the necessary concepts with example.
Then I'll explain different mechanisms for pricing such "sponsored search results". In particular the ones used by Yahoo and Google.
There's actually some interesting game theory (auction mechanisms) hiding in this area and I'll present some of the core concepts!
No knowledge about game theory will be assumed and the talk should be understandable to everyone.
Contact
Ingmar Weber
--email hidden
passcode not visible
logged in users only
Ingmar Weber, 04/03/2007 17:40
Ingmar Weber, 03/08/2007 15:28 -- Created document.
Ingmar Weber, 03/08/2007 15:28 -- Created document.