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What and Who
Title:Gender Swapping and User Behaviors in Online Social Games
Speaker:Meeyoung Cha
coming from:KAIST
Speakers Bio:Meeyoung Cha is an assistant professor at Graduate School of Culture
Technology in KAIST. Meeyoung received a Ph.D. degree in Computer
Science from KAIST in 2008. Previously, she was a post-doctral
researcher at Max Planck Institute for Software Systems in Germany.
Her research interests are in the analysis of large-scale online
social networks with emphasis the spread of information, moods, and
user influence. She received the best paper award from Usenix/ACM
SIGCOMM Internet Measurement Conference 2007 for her work on YouTube.
Her recent work on the user influence in Twitter has been featured on
New York Times websites and Harvard Business Review's research blog.
Her research has been published in leading journals and conferences
including PLoS One, Information Sciences, WWW, and ICWSM.
Event Type:SWS Colloquium
Visibility:SWS, RG1
We use this to send out email in the morning.
Level:MPI Audience
Language:English
Date, Time and Location
Date:Friday, 10 May 2013
Time:14:30
Duration:90 Minutes
Location:Saarbrücken
Building:E1 5
Room:005
Abstract
Modern Massively Multiplayer Online Role-Playing Games (MMORPGs) provide lifelike virtual environments in which players
can conduct a variety of activities including combat, trade, and chat with other players. While the game world and the available actions
therein are inspired by their offline counterparts, the games’ popularity and dedicated fan base are testament to the allure of
novel social interactions granted to people by granting them an alternative life as new characters and personae. In this paper we
investigate the phenomenon of “gender swapping,” which refers to players choosing avatars of genders opposite to their natural ones.
We report the behavioral patterns observed in players of Fairyland Online, a globally serviced MMORPG, during social interactions
when playing as in-game avatars of their own real gender or gender-swapped, and discuss the effect of gender role and self-image in
virtual social situations and the potential of our study for improving MMORPG qualities and detection of fake online identities.

(To appear at WWW2013, Joint work with Jing-Kai Lou, Kunwoo Park,Juyong Park, Chin-Laung Lei, and Kuan-Ta Chen)
Contact
Name(s):Claudia Richter
Phone:9303 9103
EMail:--email address not disclosed on the web
Video Broadcast
Video Broadcast:YesTo Location:Kaiserslautern
To Building:G26To Room:112
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Created by:Claudia Richter/MPI-SWS, 05/08/2013 09:44 AMLast modified by:Uwe Brahm/MPII/DE, 11/24/2016 04:14 PM
  • Claudia Richter, 05/08/2013 09:48 AM -- Created document.